Thursday 29 November 2007

Product Analysis: The Streets- Dry your eyes

http://www.youtube.com/watch?v=NHOf3s70w-

What is the relationship between music and visuals?

The video is introduced with a Medium long shot of an urban street setting at night, looking across a road. Immediatley establishing the location. The music then starts setting a melancholic tone from the beat of the music, with a shot of Mike Skinner sitting at a bus stop, only being lit by street lights. The visuals are cut in time with the music. The depressing mood is represented through the slow pace editing and shots of only himself in places where there are ment to be many people. For example at the swimming pool, and the stadium seats.

What is the relationship between lyrics and visuals?

The lyrics tell the audience the track is about relationship problems and troubles. The visuals reinforce the emptyness in his life relating to the lyrics as well. For exmaple throughout the whole video we do not see anyone else except him and his dog. Visuals-him in different locations, with the appropiate mise-en-scene-Snooker halls, social club, Laundrette, changing rooms, gym, swimming pool, office, street, arcade, empty stadium, supermarket, cinema, at home. All everyday familiar places, not glamorized at all.

Are there close-ups of the artist and star image motifs?

There are a number of fragmentation shots of the artists body, however they are not in a voyeuristic or in a way to exploit the artists physical appearance. The camera is completely focused on Mike Skinner the whole time as he is the only person in the video, occasionally cutting to shots of his dog. He is not represented as glamorous or wealthly, quite the opposite, dressed in simple casual wear. There are a number of close ups, showing his emotions and lip syncing. Quite frequently though his face is cast with shadows. There is a no montage of Close ups of drinking smoking swearing and drugs helping establish and give character exposition.

Are there intertextual reference?


There is no clear intertexual references in the video.

Is it performance based or narrative based? How much of each?

Throughout the video a number of different locations are used, with him by himself, reflecting his problems. This is a performance based video.

Representations?

Mike Skinner has created a clear style for himself through the use of everyday locations and having only featuring himself in most of his videos. We see him represented as a everyday person creating para-social intimacy through the use of casual wear and chosen loactions with feelings and problems that people can relate to.

Ideological discourses?

The music video reinforces the ideological discourse of a white centric everday life person, with locations that the audience can relate to. Reinforces masculinity on how you dont need women, reinforced masculinity of him in a gym on how men should look.

Genre Characteristics?

The video is not glamorous shown by locations and casual wear and fits within the cinematic style of The Streets music videos. There music is supposed to be more about reality; the music video conveys this as set in a scene which many people are familiar with not out the ordinary.

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